Many of my commercial clients are working with experiential marketing. This is where an event or “experience” is combined with commercial shooting. In addition to energy charged imagery, the consumer becomes part of an actual experience. Such was the case for my latest shoot with JCB Tasting Salon & Atelier by JCB. It was a combined shoot with branding and commercial images for their advertising and marketing through an open house. The Atelier by JCB is a epicurean boutique in the heart of Yountville featuring an assortment of culinary delights, as well as high-end retail items carefully curated by Jean-Charles Boisset himself. As with everything Jean-Charles touches, the tasting room and retail atelier is decadent and gorgeous.
At the open house nothing but the best was on display for guests to enjoy from the finest JCB wines to epicurean delights that are featured in the salon. I’m very lucky to be part of this world that reflects the joy of JCB and his desire to share it!