LEVELsleep – Commercial Shoot

Being a commercial photographer in Northern California, I find myself outside at stunning wineries shooting landscapes, vineyards, and rustic builders. But for my latest project for Levelsleep I moved inside to shoot models, mattresses, and a dog. My client LEVELsleep is a Bay Area mattress company that designs and manufactures mattresses to help people to sleep better. They don’t just offer a good looking mattress, but they have proven science behind it. Owners Roger Sramek and JJ Abodeely hired me to photograph their mattresses, their team, and situational shots with models for their marketing and advertising needs. Visit their website to view more of my images and to learn about these amazing mattresses and the technology behind them. My commercial work brings me great pride. Especially in a case like this where my imagery helps a great company to tell their story.

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Lucy Restaurant and Bar – Garden To Glass

Lucy Restaurant and Bar is an establishment that believes that everything starts from the garden. It’s located in Bardessono, a world-class luxury hotel in the town of Yountville, practicing green operations. So it’s only natural that the restaurant would foster the same eco-spirit as the hotel. The restaurant sources many of their ingredients from their own garden, as well as from local Napa growers with a Farm to Fork Philosophy. The bar has a similar philosophy of Garden to Glass. They are a commercial client I love working with, so it was easy for me to capture Jan Russell, manager of bar operations and her love of artisinal cocktails using the garden’s own ingredients. It’s evident to see in the images that the philosophy is not just a modern catch phrase, but instead a honest to goodness promise of practicing what they preach. Utilizing their own year-around-garden, with a focus on seasonal produce, Jan creates inspired cocktails that are both pleasing to the eye and the palate. Her cocktails embody the colors and flavors that are nurtured in the property’s lush and fragrant gardens. It was a great experience for me to watch Jan choose fruits and herbs that inspire her, and then to watch her behind the bar creating cocktails that she is proud to serve to the patrons of the bar. I can attest to the fact they were as fragrant, fresh and mouth watering as they look! Thank you for a great time Jan. It was so much fun watching you work.

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Napa Valley Life

Take a look at the cover shoot I recently photographed for Napa Valley Magazine’s 13th annual Most Intriguing People issue.  For the story I photographed the founder of Luna Vineyards Michael Moone and Andre Crisp the President and CEO of Luna.

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