Commercial Photography – Alexander Rubin

Les Blés de Chanel

The fashion label, Chanel, recently made its way to Napa Valley to introduce their new haute jewelry collection, Les Blés de Chanel. The intimate gathering, which was invite-only, took place at the gorgeous Auberge du Soleil, and brought together some of the wealthiest tastemakers from San Francisco and Napa Valley for the private event. Dinner from the resort’s Michelin Star restaurant was served to guests while they took in 33 acres of pristine hillside vineyard views. Crisp white wines were the pour of the evening – perfect on the warm spring afternoon.

The beautiful event featured fresh flowers, candle lanterns and gold wheat embellishments – a nod to the jewelry presented. With a backdrop of Napa Valley’s beautiful sunset, Chanel’s glamorous 62-piece collection immediately stole the show. Guests were invited to tour the wheat-inspired collection, which also happens to be an acknowledgement to Coco’s childhood in Auvergne, France – the region is known for its wheat fields, and her August birthday coincides with harvest season.

Event attendees tried on their favorite styles, and some took pieces home with them ranging from $100,000 to $1,000,000. Statement treasures, such as the Fête des Moissons, was among the most impressive. The necklace itself is anchored by an octagonal 25-carat yellow diamond, and features a total of approximately 120 carats – just gorgeous. The Brins de Printemps and the Epi d’Ete necklaces were also head turners. From aquamarines and peridots to colored diamonds and sapphires, truly spectacular.

The event was a memorable one. With breathtaking views, delicious food and wine, and of course – the variety of stunning jewelry, it was quite the experience – mostly because haute fashion shows and presentations typically take place in the fashion capital of the world, Paris, but we got a little taste of it right here in Napa Valley.

To learn more about the collection and view some of the precious styles, click here.

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Corto Olive Oil Planting – Lodi

One of the things I love most about photographing for the wine industry is that I get behind-the-scenes access to every stage of the winemaking process. From the sunrise plantings to midnight harvests to the crushing process… all the way through to capturing people as they enjoy the finished product with good friends and family. Seeing the hard work and dedication that goes into each bottle of wine is truly what fulfills me in my profession and fuels me to not only continue doing what I love but supporting that by being an avid consumer myself.

Olive oil might just be the next big plant-based product offering the same experiences and sensory pleasures as wine. Therefore, having an opportunity to photograph Corto’s sapling planting was truly an honor and great insight into another aspect of the agricultural industry that I had not witnessed before.

Olive trees are typically planted in the fall, which gets them settled in the soil and usually results in the best growth spurt the following spring. Our day began in Lodi before the crack of dawn, so the fragile saplings could be planted well before the sun’s heat had a chance to touch them. Fast forward to mid-morning, when skies were clear, the sun was high and many of the young olive trees were already getting acquainted with their new home.

I loved shooting for Corto and am excited to say that I just returned from Colorado where I photographed for them once again. See below some of my favorite snaps from this shoot, and stay tuned for further photos from Denver that will be up on the blog soon!

Alexander Rubin Photography Napa Valley Commercial Photography

LEVELsleep – Commercial Shoot

Being a commercial photographer in Northern California, I find myself outside at stunning wineries shooting landscapes, vineyards, and rustic builders. But for my latest project for Levelsleep I moved inside to shoot models, mattresses, and a dog. My client LEVELsleep is a Bay Area mattress company that designs and manufactures mattresses to help people to sleep better. They don’t just offer a good looking mattress, but they have proven science behind it. Owners Roger Sramek and JJ Abodeely hired me to photograph their mattresses, their team, and situational shots with models for their marketing and advertising needs. Visit their website to view more of my images and to learn about these amazing mattresses and the technology behind them. My commercial work brings me great pride. Especially in a case like this where my imagery helps a great company to tell their story.

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Lucy Restaurant and Bar by Alexander Rubin Photography

Lucy Restaurant and Bar – Garden To Glass

Lucy Restaurant and Bar is an establishment that believes that everything starts from the garden. It’s located in Bardessono, a world-class luxury hotel in the town of Yountville, practicing green operations. So it’s only natural that the restaurant would foster the same eco-spirit as the hotel. The restaurant sources many of their ingredients from their own garden, as well as from local Napa growers with a Farm to Fork Philosophy. The bar has a similar philosophy of Garden to Glass. They are a commercial client I love working with, so it was easy for me to capture Jan Russell, manager of bar operations and her love of artisinal cocktails using the garden’s own ingredients. It’s evident to see in the images that the philosophy is not just a modern catch phrase, but instead a honest to goodness promise of practicing what they preach. Utilizing their own year-around-garden, with a focus on seasonal produce, Jan creates inspired cocktails that are both pleasing to the eye and the palate. Her cocktails embody the colors and flavors that are nurtured in the property’s lush and fragrant gardens. It was a great experience for me to watch Jan choose fruits and herbs that inspire her, and then to watch her behind the bar creating cocktails that she is proud to serve to the patrons of the bar. I can attest to the fact they were as fragrant, fresh and mouth watering as they look! Thank you for a great time Jan. It was so much fun watching you work.

Napa Valley Life

Take a look at the cover shoot I recently photographed for Napa Valley Magazine’s 13th annual Most Intriguing People issue. For the story I photographed the founder of Luna Vineyards Michael Moone and Andre Crisp the President and CEO of Luna.

Lifestyle Camera Bag Shoot | Brenthaven

We recently captured a lifestyle shoot for Brenthaven’s new line of camera bags. Take a look at our favorites from the shoot below! Additional images from the advertising campaign can be seen here!